Studies have shown that business websites with 10-15 landing pages tend to increase conversions by 55% over business websites with less than ten landing pages.
So what is a Landing page? And how to create one that will compel visitors to become your customers?
A landing page is designed to receive and convert traffic from an online marketing campaign in online marketing. It is a page where a visitor lands after they click on a link in an email or ads from Google, Youtube, Instagram, Twitter, and various other places on the web.
Unlike webpages, which have many goals and encourage exploration, landing pages try to accomplish a single goal, knows as a call to action(CTA), i.e convert visitors to paying customers.
Once you are done building your brand and creating a website that represents it, the next step is to make sure that all that hard work pays off. This is where Landing pages come to your help. A good landing page can help convert more and more visitors to leads and boost your sales.
Landing Pages can be classified as:
Lead Generation Landing Pages: These pages use a form as CTA. The form is used to collect the contact information of the visitors. In exchange, something free like an e-book or a webinar is provided to them.
Click through Landing Pages: In contrast to the lead-generation page, a click-through page does not require a form at all. It is used to link an ad to a shopping cart. It requires a basic and short clarification of what the guest has found by clicking through a strong and obvious source of inspiration with a connection to the final destination. For the most part, they have a basic catch as the source of inspiration that sends the guest into the checkout stream or finishes an exchange.
1.Prerequisites are important:
a) The Buyer’s Persona: A buyer’s Persona is a semi-fictional representation of your ideal customers. They can be based on statistical surveying or current client information.
While making your landing page, it is important to target only one of your target personas( in the event there are many).
If you attempt to tailor the substance on your greeting page to different personas, it will not resound with every one of them and will diminish the chances of conversion.
b) Set your Campaign goal:
Every Landing page starts with a clear and achievable goal. This will help you sort out what components you need on the page, and what formats you should use.
2.Setting up the Landing Page:
When you have the foundation research set up, it is ideal to assemble the presentation page. Nonetheless, there is an extraordinary formula that you ought to follow to expand your chances of change on the point of arrival.
Some of the Landing Page best practices are as follows:
- A convincing headline: The first thing that your visitor will see when they come to your landing page is the headline. So it is essential to create a headline that will immediately capture the visitor’s attention and make them want to read on.
- A short and precise form: Lengthy forms can be overwhelming to visitors and urge them to back away, rather than take advantage of what you are offering. The number of form fields you have should correlate with the buyer’s persona. If your form does get a bit lengthy, try to break it down into steps and let the client see where they are all the while. For instance, posting their name and address might be stage one of four.
- Keep the page focused and free of distractions: The content on your landing page ought to have the ultimate objective of getting the client what they need while finishing the registration process
- Include bullet points: When visitors come to the landing page after clicking on an ad or a prospect that excites them, they tend to have a short attention span. Thus to keep them engaged, abstain from writing lengthy paragraphs. Present the information in the form of bullet points which will keep the readers engaged and at the same time entice them to convert
- Add images and video: Images and videos can help strengthen the connection between your promises and offers. Include a relevant and engaging image on your landing page to draw the visitor.
- An engaging call to action button: The CTA(Call to Action) is one of the main aspects of the landing page. CTA buttons motivate the visitor to move forward, whether filling up a form or downloading a content offer.
The CTA should be clear and straightforward. Many people on the web are searching for fast data, so the simpler you make it for them to discover and absorb your CTA, the almost certain they are to convert. Also, make sure that the design of the CTA button stands out and contrasts with the other colors of the page
3. Examine the Results:
After launching your campaign, once you start getting traffic, it is essential to check the results of your landing page frequently but not excessively. You need to focus on patterns and critical occasions that happen throughout some undefined time frame as opposed to everyday traffic and transformation, which can range and does not give you a great deal of usable and significant information.
While analyzing the landing page, we can keep in mind questions like:
- Is the landing page performing consistently well over a given period?
- When you decide to make changes to your landing page (e.g., pictures, structure fields), make sure to transform each thing in turn and test for some time. That way you can distinguish what is influencing performance and single that out.
Thus having a landing page for your products is essential to convert potential visitors to leads. A well-designed landing page keeping in mind the buyer’s persona can tremendously increase sales for your business.