Did you know that according to Thinkwithgoogle, 2018, 63 percent of shopping purchases begin online?
This implies that regardless of where clients are at last making the buy (on the web or in a physical store), their client venture is beginning on the web; most of the time research being done on Google or Amazon.
That is why brands need to have a strong online presence and build an e-commerce store.
Incorporating e-commerce into your business model will provide insights into the purchasing habits of the customers. These analytics can help dissect what resonates with your different customer segments that may not have been possible through in-store purchases.
Listed below are five ways through which you can boost your e-commerce store:
1. Get a Website and put SEO to the best use!
The first step is to create a website for your e-commerce business. This will make your products and services available for sale 24/7.
Good SEO(Search Engine Optimization) practices can increase search traffic for your website.
In 2011, Search Engine Watch reported that a research study by Optify discovered that websites ranked number one received an average click-through rate (CTR) of 36.4 percent; number two had a CTR of 12.5 percent; number three had a CTR of 9.5 percent. Thus need to rank your website page at the top.
The idea of SEO is to give searchers the most qualified results for their queries and searches, a good SEO strategy can help you rank better in the search results free of cost when starting a business!
Thereafter, maintaining the strategy is also very important. If you try and trick Google into thinking your page is about something valuable but it is scattered with affiliate links, you will risk your rankings, so keep your content valuable for your customers and the results will follow.
Overlooking SEO implies you are facing the challenge of not being visible during your clients’ purchasing venture. At the point when you’re not noticeable on query items, fewer clients think about you, you sell less, and your development eases back down, your rivals will build deals and benefits — and you’re allowing them to develop further.
2. Know your target audience and value them.
You must know your target audience, recognize what they want in a product or service, identify how they search for what they want, and understand how they choose among the different options available.
One of your business’s most valued assets is its current customers. These buyers know the nature of your item and may have to see your image name again to recall that they need to make another sale.
Keeping in contact with current clients improves your recurrent deals through brand acknowledgment. Convey an email mission to your current clients to flaunt new items or offer a selective rebate code on their next buy.
3. Give your customers an extraordinary user experience.
According to Harvard Media, Once a consumer clicks and lands on your webpage, the first 3 seconds are pivotal. 38% of people will leave a website if they find the layout unattractive.
Hence, having a website that is quick and easy to understand is critical. Thus, it is important to optimize UX(User Experience). Your website should very mention what your business does. Try and embed interactive content such as videos, animated images that describe your products to the consumer.
According to the Pew Research Center, we’ve gone from around 62% of customers with cell phones in 2002 to 95% as of November 2016 (77% with gadgets classified as smartphones). Hence it is also essential to optimize UX for mobile.
4. Keep product details clear and add user reviews.
Product details should be an essential part of your e-commerce website. Keep the product description clear and concise and keep updating and maintaining the product attributes.
Searching for item reviews has become a vital piece of the purchasing cycle. Reviews build trust among the people and are proof of the quality of your product. According to statistics, 77% of individuals counsel online surveys, before buying something – so including product reviews from the user should be a top priority.
Another step you can take is to introduce a ‘live talk’ choice on your site.
Research has shown that purchasers incline toward live talk over any remaining types of client service.
5. Amazing tools to help you!
Canva is a good tool to use if you have little or no experience using more advanced tools like Photoshop. It is easy to understand the tool. You can create compelling images and graphics for your business products.
To connect with new audiences and potential customers, you can use WordPress to create and produce helpful blog posts about your products, industry, or specific points that are relatable to your target audience. WordPress plugins add complex features to your business. A large number of WordPress modules add usefulness to the center framework. So whether you need a basic contact structure or a full-included eCommerce framework, there is a module to meet each of your business needs.
Facebook Ads :
It is an effective and inexpensive way of launching campaigns targeting specific users and driving product them to your e-commerce website.
Google Analytics :
Google Analytics is a web analytics service offered by Google that tracks and reports site traffic, currently as a stage inside the Google Marketing Platform brand. To keep a check on how users interact with your pages and products, you need to set up Google Analytics on your e-commerce website.
It also gives a clear insight into your customers by providing detailed data on the number of individuals who have visited your online store, what pages they have been on, segment subtleties of clients, and different traffic sources.
Google Analytics can show you detailed reports on:
- Organic Traffic
- Referral Traffic
- Social Traffic
- Direct Traffic
- Email Traffic
Ubersuggest is a free SEO tool that specializes in generating new keyword ideas.
Established as an instrument that scratched Google Suggest terms, Ubersuggest is currently owned by business person Neil Patel, who has since extended the list of capabilities essentially.
What is cool about Ubersuggest’s catchphrase apparatus is that you can use it to create various categories of keywords related to the primary keyword you search for, including related, questions, comparisons, and prepositions.
There is no perfect set of rules or guidelines that can guarantee the success of your e-commerce store. But, following the above-mentioned strategies, will put you on the right path towards the journey of success by ensuring high visibility and sales.